You are tired of seeing the same old marketing and communications techniques used to “sell” people on false perceptions of reality. You believe that the brands and campaigns that work best are the ones that do a better job of explaining an inherent truth. You believe that “digital” isn’t just a division of an agency, but should be the nexus around which all communication efforts revolve. You believe that “conversation management” is just as important as “message discipline”, and this principle applies to both internal and external communications equally. Most of all, you believe in the power of truth-telling, and you want to work with people who believe the same.
Proclaim Advocates is a team of talented, principled and hard-working digital & communications experts who serve as advocates for our clients in the court of public affairs. Our clients are primarily companies, associations or coalitions who have a need to engage audiences on issues of public importance. We are not a politically-oriented firm, meaning we do not work for political candidates or parties. Rather we partner with clients that need to converse with the public on issues that impact their business. We help our clients uncover the truth about themselves. Then we use the tradecraft of marketing and advertising to persuade the public to become supporters in their corner. We do not believe in building up our clients by tearing down any opposition. Instead, we believe that intentional, frequent and truthful storytelling will convert or neutralize opponents. Finally, we believe that “digital” is the default state of all modern communications. Digital content is the currency of today’s conversations. Therefore the more content we produce on our clients’ behalf, the better they do in the public sphere.
Your Daily Mission — As an Account Advocate, you will…
- Build strong relationships with Proclaim clients by listening to their needs, understanding their industries and serving as their trusted advocate.
- Monitor the digital/social landscape for their issues and think ahead as to what could be coming down the road. In other words, be proactive in understanding and communicating opportunities and threats.
- Take ownership of campaign execution from information gathering, all the way through final analysis & reporting — executing and meeting all deadlines and priorities in between.
- Work with internal teams and vendors to execute creative projects including copywriting, video production, podcasting, social posting and data-reporting, and analysis deliverables.
- Seek opportunities for new business by evaluating industries and organizations that could benefit from our expertise.
- Be the primary contact and expert on all services offered by the Proclaim Advocates team. If we don’t offer a service, you will figure out how.
- Prioritize and manage multiple simultaneous projects
- Maintain fiscal responsibility for each client account
- Learn something new every day. Whether it be from your clients, your co-workers or the Internet, you must humbly crave to grow your knowledge base.
What must you have in order to do this job well?
- 2 – 4 years in a client-facing capacity (i.e. account management, client success or general account services)
- A willingness to travel 6-12 times per year
- Agency experience preferred (Digital Ad, PR or Media Agencies)
- Experience in digital data analysis, visualization, and summarization.
- Solid understanding of online advertising and digital/print branding standards, tools, and best practices
- A command of some basic digital toolsets and a willingness to get your hands dirty working in any toolset required to execute a campaign (e.g. HTML, CSS, WordPress, SEO/SEM Tools, Advocacy tools, SMS, Adobe Creative Suite, G-Suite Tools, etc…)
- A capacity to manage client expectations then translate their needs into internal project management tools— keeping everyone aligned.
- A fundamental understanding of the difference between manipulation and persuasion.
- An understanding that the Internet doesn’t have “work hours”, but people do, so we all must be flexible with daily schedules and locations for working together.
- An understanding of the difference between Scotch, Bourbon, Tennessee Whiskey and Certified Texas Whiskey.
- An ability to have an entire conversation using only memes.